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| Section | Weight | Objectives |
|---|---|---|
| Setup & Administration | 6% | - User attributes and identity system - Initial platform setup |
| Segmentation | 18% | - Goals and reporting - Journey Builder segment listener - Export segments - Segment rules and filters |
| Solution Overview | 16% | - Core components and terminology - Real-time Interaction Management (RTIM) value and use cases - Marketing Cloud Personalization fundamentals |
| Sitemap | 18% | - Unified customer profile - Catalog and page mapping - Content zones - Web SDK implementation |
| Activation | 18% | - A/B Testing - Email and mobile campaigns - Server-side campaigns |
| Data Integration | 14% | - ETL feed system - Data flows in and out of Marketing Cloud Personalization - Event API - Salesforce Connector |
| Einstein Capabilities | 10% | - Ingredients and recommendation tuning - Einstein recipes |
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NEW QUESTION # 82
Which two items can be included in the total engagement score calculation?
Answer: B,D
NEW QUESTION # 83
What would a marketer include in a Recipe if they don ' t want to display recommendations for products priced less than $15?
Answer: B
Explanation:
To prevent recommendations for products priced under $15 in a Marketing Cloud Personalization recipe, marketers should utilize the Exclusion ingredient. This powerful feature allows for fine-grained control over recommendations by specifying criteria that disqualify certain items from being suggested.
Here ' s how the Exclusion ingredient works:
Defining exclusion criteria: Within the recipe, marketers can define specific criteria that exclude products from the recommendation set. In this case, the exclusion criterion would be " price less than $15. " Filtering recommendations: When the recipe generates recommendations, the Exclusion ingredient filters out any products that meet the defined criteria. This ensures that only products priced $15 or higher are included in the final recommendations.
Flexibility: Exclusions can be based on various product attributes or dimensions, providing flexibility in tailoring recommendations. This allows marketers to create highly targeted recommendations that align with campaign goals and customer preferences.
NEW QUESTION # 84
What are the three ways segments are used in Interaction studio?
Answer: A,D,E
NEW QUESTION # 85
Which data feed integrates purchase data into a profile in interaction studio?
Answer: B
NEW QUESTION # 86
What are two ways to populate the Marketing Cloud Personalization catalog?
Answer: B,C
Explanation:
Two ways to populate the Marketing Cloud Personalization catalog are:
* ETL Feed (Answer C):
* Upload data files to populate the catalog with batch updates.
* Web SDK (Answer D):
* Automatically collect catalog data during website interactions.
References:
* Salesforce Marketing Cloud Documentation - Catalog Management
NEW QUESTION # 87
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