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| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Account Configuration | 12% | - Sender Authentication Package implementation - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution |
| Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging |
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NEW QUESTION # 17
What are available Data Formats in Marketing Cloud Account Engagement Form Fields
Answer: B,C,D,E,H
NEW QUESTION # 18
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
Answer: A
NEW QUESTION # 19
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
Answer: B
NEW QUESTION # 20
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
The first DE is populated by web analytics data and does not contain a Subscriber Key or Email Address value.
A Customer Reference DE is updated daily and holds subscriber information.
The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items.
The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
Answer: B
Explanation:
This requirement involves:
File Drop Automation to start automatically when the web analytics file arrives.
Import File Activity to bring the file into Marketing Cloud.
Verification Activity to check that the file is not empty before continuing.
Query Activity for file one (web analytics + customer reference join) and file two (5-day delay DE usage).
Then Data Extension Entry to push qualified customers into the journey.
This matches the flow outlined in Option B exactly.
NEW QUESTION # 21
What is true about completion actions?
Answer: B,D
NEW QUESTION # 22
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