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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Email Marketing- Email Creation and Delivery
  • 1. Deliverability and compliance
    • 2. Email templates and content creation
      Reporting and Analytics- Performance Measurement
      • 1. ROI and attribution reporting
        • 2. Campaign reporting
          Maintenance and Best Practices- System Optimization
          • 1. Data hygiene and governance
            • 2. Integration best practices
              Account Engagement Administration- Configuration and Setup
              • 1. Connector setup with Salesforce CRM
                • 2. Business Unit setup and hierarchy
                  • 3. User roles and permissions
                    Prospect Management- Lead Lifecycle Management
                    • 1. Scoring and grading
                      • 2. Lifecycle stages and assignment rules
                        - Data Model and Segmentation
                        • 1. Prospects, lists, and tags
                          • 2. Dynamic and static lists
                            Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Using free Salesforce MCAE-Con-201 dumps is a great way to prepare for the exam. Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 dumps are updated regularly and contain an excellent course of action material. Salesforce experts carefully design the dumps to help you pass the exam. If you want to be successful in your exam, you need to have a good understanding of the Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Certification.

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q257-Q262):

                                NEW QUESTION # 257
                                What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

                                Answer: B


                                NEW QUESTION # 258
                                An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

                                Answer: D


                                NEW QUESTION # 259
                                The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
                                Choose 2 answers

                                Answer: A,C


                                NEW QUESTION # 260
                                Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

                                Answer: A,C


                                NEW QUESTION # 261
                                There is Custom Field Type in Marketing Cloud Account Engagement called Phone

                                Answer: B


                                NEW QUESTION # 262
                                ......

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