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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configuring, Executing, and Managing | 50% | - Utilize Automated Personalization (AP) and Recommendations appropriately - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Create and manage experiences using both composers - Choose between Visual Experience Composer (VEC) and Form-Based Composer |
| Topic 2: Troubleshooting and Optimization | 8% | - Optimize activity performance based on results - Identify and resolve common implementation issues - Implement best practices for ongoing optimization |
| Topic 3: Planning and Strategy | 26% | - Describe KPI-based primary and secondary success metrics - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Identify hypothesis elements - Construct test hypotheses based on a given scenario - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Identify opportunities for testing based on business KPIs and data analysis - Describe how variables impact an activity - Given a scenario, assess audience requirements |
| Topic 4: Analyzing and Reporting | 16% | - Interpret activity reporting results - Draw insights from data - Make data-driven recommendations based on analysis |
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NEW QUESTION # 26
What is the purpose and potential applications of the "Expand Section" feature within the Visual Experience Composer (VEC)?
Answer: A
NEW QUESTION # 27
Which components should be validated in a report before presenting test results? (Select two.)
Answer: C,D
NEW QUESTION # 28
Which composer is recommended for creating personalized experiences without coding?
Answer: A
NEW QUESTION # 29
A retail business aims to increase the average order value (AOV) by recommending complementary products.
What would be the most suitable primary KPI and a secondary KPI for this activity?
Answer: D
NEW QUESTION # 30
What does a Target Business Practitioner need to do first to ensure proper performance for an ongoing activity, when the conversion rate in the results data for the A/B Test activity is much lower than expected?
Answer: C
NEW QUESTION # 31
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