MCAE-Con-201 Exam Course, MCAE-Con-201 Training Pdf

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) questions is a comprehensive solution for MCAE-Con-201 exam preparation, offering a wide range of features designed to help you succeed. The Salesforce exam is an essential milestone to achieve the MCAE-Con-201 Certification. With MCAE-Con-201 exam dumps, you'll have access to Salesforce MCAE-Con-201 actual questions that are enough to crack the MCAE-Con-201 exam in a short time.

Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Maintenance and Best Practices- System Optimization
  • 1. Integration best practices
    • 2. Data hygiene and governance
      Marketing Automation- Engagement Programs
      • 1. Automation rules and triggers
        • 2. Engagement Studio program design
          Prospect Management- Data Model and Segmentation
          • 1. Prospects, lists, and tags
            • 2. Dynamic and static lists
              - Lead Lifecycle Management
              • 1. Lifecycle stages and assignment rules
                • 2. Scoring and grading
                  Email Marketing- Email Creation and Delivery
                  • 1. Deliverability and compliance
                    • 2. Email templates and content creation
                      Reporting and Analytics- Performance Measurement
                      • 1. Campaign reporting
                        • 2. ROI and attribution reporting
                          Account Engagement Administration- Configuration and Setup
                          • 1. Business Unit setup and hierarchy
                            • 2. User roles and permissions
                              • 3. Connector setup with Salesforce CRM

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q190-Q195):

                                NEW QUESTION # 190
                                LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

                                Answer: A


                                NEW QUESTION # 191
                                Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
                                A) Low Grade | Low Score
                                B) High Grade | Low Score
                                C) High Grade | High Score
                                D) Low Grade | High Score

                                Answer: C


                                NEW QUESTION # 192
                                Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
                                What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

                                Answer: C


                                NEW QUESTION # 193
                                Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
                                Choose 2 answers

                                Answer: C,D

                                Explanation:
                                Explanation
                                https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0


                                NEW QUESTION # 194
                                Select three available Marketing Cloud Account Engagement Editions

                                Answer: A,C,E


                                NEW QUESTION # 195
                                ......

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