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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Studio | 12% | - Social Studio functionality and configuration - Identity unification and data management - Social customer service and engagement strategies |
| Topic 2: Journey Orchestration | 15% | - Journey design and best practices - Reporting and analytics for journeys - Integration with Datorama and Google Analytics |
| Topic 3: Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment |
| Topic 4: Einstein for Marketing Cloud | 23% | - Implement and configure Einstein capabilities
|
| Topic 5: Distributed Marketing | 2% | - Distributed campaign features and sending options - Centralized vs localized marketing management |
| Topic 6: Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management |
| Topic 7: Mobile Studio | 13% | - MobileConnect and GroupConnect features - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration |
| Topic 8: Cross-Channel Strategy and Measurement | 15% | - Multi-touch attribution and KPIs - Performance reporting and optimization - Channel selection and campaign planning |
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NEW QUESTION # 100
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
Answer: C
NEW QUESTION # 101
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
Answer: A,B,C
Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
NEW QUESTION # 102
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
Answer: A,B,C
NEW QUESTION # 103
Difference between inbox message and in app message.
Answer: A
Explanation:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.
NEW QUESTION # 104
How much historical data is immediately available when a managed FB account is added to Social Studio?
Answer: C
NEW QUESTION # 105
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