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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 2
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 3
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 4
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 5
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q14-Q19):

NEW QUESTION # 14
Which AMPscript function returns the result of interpreted code within a code block and includes the result in the rendered content, where the code block is located?

Answer: B

Explanation:
The Output function in AMPscript is used to include the result of interpreted code within a code block in the rendered content. This function ensures that the evaluated result of the code is included directly where the Output function is called.
* Example:
ampscript
Copy code
%%[ SET @message = "Hello, World!" ]%% %%=Output(@message)=%%
Salesforce AMPscript Output Function


NEW QUESTION # 15
Certification Aid wants to create Contacts in Marketing Cloud via API calls. Which API should be used for this? Choose 2.

Answer: C,D

Explanation:
To create contacts in Marketing Cloud via API calls, both the REST API and the specific POST route for contacts can be used:
* POST /contacts/v1/contacts route: This is a specific REST API endpoint designed to create new contacts in Marketing Cloud.
* REST API: The broader REST API provides various endpoints for managing contacts, including creation, updating, and deletion.
Salesforce Contacts API


NEW QUESTION # 16
NTO wants toexclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3

Answer: A,D,E

Explanation:
Exclusion Scripts are used to exclude subscribers from email sends based on specific criteria. This functionality can be applied in various sending scenarios within Salesforce Marketing Cloud.
* Journey Builder Send Email Activity: In Journey Builder, exclusion scripts can be applied to Email Activities to ensure specific subscribers are excluded based on the business rules.
Salesforce Journey Builder Email Activity
Content Builder Send Flow: When sending emails through Content Builder, exclusion scripts can be used to filter out subscribers who meet the exclusion criteria.
Reference: Salesforce Content Builder Send Flow
Automation Studio Send Email Activity: In Automation Studio, email send activities can utilize exclusion scripts to exclude specific subscribers.
Reference: Salesforce Automation Studio Send Email


NEW QUESTION # 17
A developer has a text field in a data extension they want to format using the FormatCurrency AMPscript function. Which two values would return $6.96? Choose 2

Answer: C,D

Explanation:
The FormatCurrency AMPscript function is used to format a numeric value as a currency. To return a value of
$6.96, the function would correctly format inputs like:
* 6.96 (B) - This is a direct numeric value that will be formatted to $6.96.
* 6.96 (D) - Same as above, the numeric value is directly formatted to $6.96.
Using FormatCurrency(6.96) in AMPscript will result in $6.96.
References:
Salesforce Marketing Cloud Documentation on FormatCurrency
AMPscript Guide


NEW QUESTION # 18
A developer needs to process a payload from an external system in a CloudPage.
What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

Answer: A

Explanation:
To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use the ParseJSON (B) function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.
Example:
var jsonString = '{"key1":"value1", "key2":"value2"}'; var jsonObject = Platform.Function.ParseJSON (jsonString); References:
Salesforce Marketing Cloud SSJS Guide
SSJS Platform.Function.ParseJSON


NEW QUESTION # 19
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