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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyzing and Reporting | 16% | - Draw insights from data - Make data-driven recommendations based on analysis - Interpret activity reporting results |
| Topic 2: Troubleshooting and Optimization | 8% | - Implement best practices for ongoing optimization - Identify and resolve common implementation issues - Optimize activity performance based on results |
| Topic 3: Configuring, Executing, and Managing | 50% | - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Utilize Automated Personalization (AP) and Recommendations appropriately - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Create and manage experiences using both composers |
| Topic 4: Planning and Strategy | 26% | - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Construct test hypotheses based on a given scenario - Identify hypothesis elements - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Given a scenario, assess audience requirements - Describe KPI-based primary and secondary success metrics - Identify opportunities for testing based on business KPIs and data analysis - Describe how variables impact an activity |
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NEW QUESTION # 118
What is the maximum number of profile parameters allowed per mbox call?
Answer: B
NEW QUESTION # 119
Which reporting source uses Adobe Analytics as the reporting engine for Target activities?
Answer: D
NEW QUESTION # 120
Which Adobe Target feature allows validation of activities before publishing?
Answer: C
NEW QUESTION # 121
Which tool is recommended for diagnosing activity qualification issues in Adobe Target?
Answer: A
NEW QUESTION # 122
Which Adobe target activity automatically displays products, services, or content that might interest the visitors based on previous user activity, preferences, or other criteria?
Answer: D
NEW QUESTION # 123
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