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| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies |
| Automating Business Processes | 17% | - Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools |
| Evaluation | 17% | - Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Email Marketing | 10% | - Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices |
| Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements |
| Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management |
| Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies |
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NEW QUESTION # 134
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
Answer: C,D
NEW QUESTION # 135
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
Answer: C
NEW QUESTION # 136
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
Answer: B
NEW QUESTION # 137
How often does Marketing Cloud Account Engagement check for changes in Salesforce
Answer: D
NEW QUESTION # 138
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:
Answer: A,C
NEW QUESTION # 139
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