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| Section | Weight | Objectives |
|---|
| Topic 1: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities
|
| Topic 2: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys
|
| Topic 3: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies
|
| Topic 4: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
|
| Topic 5: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic
|
| Topic 6: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels
|
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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q99-Q104):
NEW QUESTION # 99
Which social network(s) support lead capture in Ad Studio?
- A. Twitter
- B. Facebook
- C. Linkedin 2%
- D. Google Adwords
- E. Instagram
Answer: B
NEW QUESTION # 100
How does the Wait by Duration activity in Journey Builder work?
- A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
- B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
- C. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
Answer: A
NEW QUESTION # 101
On which social channel can users create ad audiences?
- A. Twitter (X)
- B. Tiktok
- C. Instagram
- D. Houzz
Answer: C
NEW QUESTION # 102
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Contact Data is dynamic data that retrieves the latest value upon decision split execution
- B. Journey Data is a set of static values passed into the Journey for each contact
- C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- D. Contact Data is a set of static values passed into the Journey for each contact
Answer: A,B
NEW QUESTION # 103
How long does the activation process take for Einstein Engagement Frequency?
- A. up to one hour
- B. up to 72 hours
- C. up to 24 hours
- D. up to six hours
Answer: B
NEW QUESTION # 104
......
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