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| Section | Objectives |
|---|---|
| Value Design | - Strategic direction
|
| Intangible Deliverables | - Communication and visioning
|
| Tools and Artifacts | - Salesforce platform capabilities
|
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NEW QUESTION # 25
A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.
What should they do to learn about the unique expectations of the company's customers?
Answer: A
Explanation:
Interviewing 8-10 customers about how banking fits into their lives and their ideal relationship with their bank is the best way to learn about the unique expectations of the company's customers. This method provides qualitative and contextual insights into the customers' needs, goals, pain points, and emotions. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-customer-interviews
NEW QUESTION # 26
A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: ' How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles? ' Which business goal is aligned with this challenge statement?
Answer: C
Explanation:
Building consumer confidence in environmental benefits directly supports brand perception and sustainability awareness. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. A challenge statement frames a meaningful problem as a call to collaborative action. It should communicate enough context and desired impact to guide ideation while remaining open enough that the team can explore several solution pathways. Here, Increase positive environmental impact brand awareness is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Increase overall electric vehicle sales by 20% annually focuses attention elsewhere, while Increase online engagement with the company marketing site addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Value Design
Official Salesforce Reference: Challenge Framing and Scoping - Create Effective How Might We Statements
NEW QUESTION # 27
A cross-disciplinary design team is looking at an affinity map of insights.
Which question should the team use to prioritize and turn them into design opportunities?
Answer: B
Explanation:
The question that the team should use to prioritize and turn insights into design opportunities is "Why is this insight valuable?" This question can help the team evaluate the relevance, significance, and impact of each insight, and how it relates to the user needs, pain points, goals, and motivations. The question also helps the team frame the insights in terms of benefits and outcomes, rather than features or solutions. The other questions may be useful for assessing feasibility or viability, but they do not prioritize insights based on value.
NEW QUESTION # 28
Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers. When evaluating ideas for this program, which criteria should strategy designers use?
Answer: A
Explanation:
The classic design triad (Desirable to users, Viable for business, Feasible technically) is the gold standard criterion for innovation. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision.
Here, Desirability, viability, and feasibility is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Competitive advantage, impact, and ownability focuses attention elsewhere, while Novelty, privacy, and revenue potential addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: Salesforce Designer Quick Look
NEW QUESTION # 29
Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers.
Which approach should the team use?
Answer: A
Explanation:
Business process modeling is the most suitable approach for redesigning a complex manufacturing process. It allows for the visualization, analysis, and optimization of the production workflow, identifying inefficiencies and opportunities for streamlining operations to reduce lead times.
NEW QUESTION # 30
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