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| Section | Weight | Objectives |
|---|
| Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - Mobile Studio configuration and usage - MobileConnect features and capabilities
|
| Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization
|
| Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management
|
| Social Studio | 10% | - Social analytics and reporting - Social media publishing and engagement - Content management and moderation
|
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management
|
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Einstein Copy Insights - AI-powered personalization and prediction - Send Time Optimization - Einstein Engagement Frequency
|
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Journey design and best practices - Activities and decision splits - Comparison between Datorama and Google Analytics - Reporting and performance analysis
|
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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q53-Q58):
NEW QUESTION # 53
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers
- A. Google360 Tracking Code
- B. Data Extensions
- C. Catalog
- D. Triggers
- E. Collect Tracking Code
Answer: B,C
NEW QUESTION # 54
What happens when a paused journey is resumed?
- A. All contacts who were in Wait steps immediately proceed to the next activity
- B. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
- C. Wait durations are extended by the length of time the journey was paused
- D. Wait durations start over for each contact
Answer: B
NEW QUESTION # 55
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. Channel
- B. Region
- C. Last Name
- D. City
- E. Email
Answer: B,D,E
NEW QUESTION # 56
What is the primary function of Einstein Copy Insights?
- A. Recommend best copy for web content for blogs, articles, etc.
- B. Analyze the subject lines to uncover insights and optimize email engagement
- C. Drive higher Mobile App engagement through optimized Push message copy
- D. Give insight on Email message copy to understand which text is resonating with Contacts
Answer: D
NEW QUESTION # 57
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Sales cloud entry audience in journey builder
- B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
- D. Use an api to create record in sales cloud directly from the ecom site
Answer: A,C
NEW QUESTION # 58
......
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