Latest Marketing-Cloud-Account-Engagement-Specialist Test Answers & Marketing-Cloud-Account-Engagement-Specialist Exam Engine

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:	Marketing-Cloud-Account-Engagement-Specialist
Available Languages:	English
Real Exam Qty:	60
Certificate Validity Period:	Maintenance required with each release cycle
Exam Format:	Multiple Choice, Multiple Select
Exam Price:	USD 200
Passing Score:	68%
Exam Duration:	105 minutes
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Engagement Administrator
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:	Online (Proctored) or Onsite (Proctored) at a testing center
Pre Condition:	Salesforce Certified Administrator credential is recommended but not required.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 2	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 3	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 4	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 5	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q234-Q239):

NEW QUESTION # 234
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

A. The field Is created as a default account field in the form editor.
B. The field is created as a custom prospect field on the Prospect Fields page.
C. The field Is created and added to the form in Engagement Studio.
D. The field is created as a custom prospect field in the form editor.

Answer: D

Explanation:
Explanation
The statement that accurately describes how to create a new field for a Marketing Cloud Account Engagement form is that the field is created as a custom prospect field in the form editor. A custom prospect field is a type of field that allows marketers to collect and store information about prospects that is not available in the default fields. A custom prospect field can be created in the form editor, which is a tool that allows marketers to design and customize forms. The field is not created and added to the form in Engagement Studio, as a custom prospect field on the Prospect Fields page, or as a default account field in the form editor, as these are either different tools, different types of fields, or different places to create fields. References: : Create a Custom Prospect Field

NEW QUESTION # 235
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

A. The discrepancy between the two assets will cause an error
B. The prospect will continue to see the form upon submission
C. The form's Thank You Content will still display
D. The prospect will be redirected to another webpage

Answer: D

Explanation:
If a LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when creating a new Account Engagement landing page, the expected behavior when a prospect submits a form designed to show Thank you Content is that the prospect will be redirected to another webpage . This option overrides the form's Thank you Content and sends the prospect to the specified URL instead. The prospect will not continue to see the form upon submission (A), nor will the discrepancy between the two assets cause an error (B). The form's Thank you Content will not display (D), as it is replaced by the redirect option. Reference: Redirect Account Engagement Forms to a Success Page

NEW QUESTION # 236
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
B. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
C. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
D. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

Answer: B

Explanation:
Explanation
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. This means that the Contact Role must be associated with a Contact record that has a Marketing Cloud Account Engagement prospect record. The Opportunity record type, source, or creator are not relevant for the sync1

NEW QUESTION # 237
LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

A. The prospect would receive an error message.
B. The form would be displayed on the page once again.
C. The prospect would be redirected to a thank-you page.
D. The thank-you content would continue to be shown.

Answer: B

Explanation:
Explanation
The expected behavior if a prospect refreshes the page after initially submitting the form with the "Always Display Form After Submission" setting enabled is that the form would be displayed on the page once again (B). This setting allows the form to be submitted multiple times by the same prospect, which is useful for fields that are set to always be displayed, such as reporting issues or comments. The prospect would not receive an error message (A), be redirected to a thank-you page, or see the thank-you content (D), as these options are not compatible with the "Always Display Form After Submission" setting. References: Account Engagement Form Troubleshooting and FAQ

NEW QUESTION # 238
What is needed for a page action to trigger for a prospect visiting a high value web page?

A. Adding a page action on the form.
B. Add a completion action on the landing page.
C. Adding a page action and Marketing Cloud Account Engagement tracking code on the page.
D. Create an automation rule based on the specific webpage.

Answer: C

Explanation:
Explanation
What is needed for a page action to trigger for a prospect visiting a high value web page is adding a page action and Marketing Cloud Account Engagement tracking code on the page. A page action is a Marketing Cloud Account Engagement feature that allows the administrator to perform certain actions when a prospect views a specific page on the website, such as increasing the score, changing the field value, adding to a list, etc. A page action can be created by entering the URL of the page and selecting the actions to be performed. A Marketing Cloud Account Engagement tracking code is a snippet of code that can be added to the website to track the page views and activities of visitors and prospects on the website. The Marketing Cloud Account Engagement tracking code is required for the page action to work, as it identifies the prospects who visit the page and executes the actions on them. Creating an automation rule, adding a completion action, or adding a page action on the form are not what is needed for a page action to trigger for a prospect visiting a high value web page. An automation rule is a rule that runs in the background and matches prospects based on certain criteria and performs certain actions. An automation rule can use page views as a criterion, but it is not the same as a page action, as it does not depend on a specific URL. A completion action is an action that is triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. A completion action is not related to a page view, unless the page contains a form or a link. A page action on the form is not possible, as a page action can only be added on a page, not on a form. References [Page Actions] [Marketing Cloud Account Engagement Tracking Code]

NEW QUESTION # 239
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