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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 2
  • Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 3
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 4
  • Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 5
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.

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Certification Marketing-Cloud-Account-Engagement-Specialist Test Questions, Accurate Marketing-Cloud-Account-Engagement-Specialist Prep Material

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q97-Q102):

NEW QUESTION # 97
A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers

Answer: A,B

Explanation:
In Salesforce Pardot, enhancing form security and preventing bot submissions can be effectively managed using two specific settings: reCaptcha and the Honeypot Technique.
reCaptcha: This is a service provided by Google that helps protect websites from spam and abuse. A "CAPTCHA" is a turing test to tell human and bots apart. It is easy for humans to solve, but hard for "bots" and other malicious software to figure out. By integrating reCaptcha, forms can verify that the person submitting the form is indeed a human, thus adding a layer of security against automated attacks.
Honeypot Technique: This is a clever and non-intrusive method of detecting bots. It involves adding an additional field to the form that is invisible to human users but visible to bots. The principle here is that while a human won't see or interact with this hidden field, a bot will typically attempt to fill it out. When the form is submitted, if data is found in the honeypot field, the submission can be flagged as coming from a bot and thus be ignored or handled differently.
Both options are specifically tailored to enhance the security of forms in Pardot, helping to mitigate unwanted bot traffic and ensuring that engagement and leads generated are genuine.


NEW QUESTION # 98
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

Answer: B

Explanation:
The email in Step 3: Send email "Getting Started" will be received by the prospect on Monday, if the prospect starts the drip program on Wednesday. A drip program is a program that allows you to send a series of emails to your prospects based on a predefined schedule and logic. You can use drip programs to nurture your prospects, educate them about your products or services, or encourage them to take action. You can also use drip programs to send emails only during business hours, which are the hours that you specify for sending emails to your prospects, such as 10am - 4pm M-F. To calculate when the email in Step 3 will be received by the prospect, you need to follow the drip logic and the business hours settings. The drip logic is outlined below:
Start
Step 1: Send email "Welcome."
Step 2: Pause 3 days.
Step 3: Send email "Getting Started."
Step 4: Pause 7 days.
Step 5: Send email "Tech Setup."
Step 6: Pause 7 days.
Step 7: Send email "Complete Configuration."
End
The business hours settings are:
Only send emails during business hours (10am - 4pm M-F)
Assuming that the prospect starts the drip program on Wednesday at 10am, the email in Step 3 will be received by the prospect on Monday at 10am, following this logic:
Wednesday 10am: The prospect starts the drip program and receives the email in Step 1.
Thursday 10am: The prospect is still in Step 2, which pauses for 3 days.
Friday 10am: The prospect is still in Step 2, which pauses for 3 days.
Saturday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
Sunday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
Monday 10am: The prospect completes Step 2, which pauses for 3 days, and moves to Step 3, which sends the email "Getting Started." Therefore, the email in Step 3 will be received by the prospect on Monday at 10am.


NEW QUESTION # 99
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

Answer: A

Explanation:
Explanation
The statement that accurately describes how to create a new field for a Marketing Cloud Account Engagement form is that the field is created as a custom prospect field in the form editor. A custom prospect field is a type of field that allows marketers to collect and store information about prospects that is not available in the default fields. A custom prospect field can be created in the form editor, which is a tool that allows marketers to design and customize forms. The field is not created and added to the form in Engagement Studio, as a custom prospect field on the Prospect Fields page, or as a default account field in the form editor, as these are either different tools, different types of fields, or different places to create fields. References: : Create a Custom Prospect Field


NEW QUESTION # 100
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?

Answer: A

Explanation:
If a marketing manager wants to view list email engagement metrics in Engagement History in Salesforce, they will not be able to see the Total Replies metric (A). This metric is not supported by Engagement History, which only shows the following metrics for list emails: Total Delivered, Unique Opens, Unique Clicks, Hard Bounces, Soft Bounces, Opt Outs, and Spam Complaints. The other metrics (B, C, D) are supported by Engagement History and can be viewed in Salesforce. Reference: Salesforce Engagement History: A Complete Overview


NEW QUESTION # 101
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Answer: A

Explanation:
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference. To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details -> 151617


NEW QUESTION # 102
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