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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	20%	- Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains
Lead Management	24%	- Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q14-Q19):

NEW QUESTION # 14
How many Social Posting Connectors is it possible to create

A. You can't use any Social Posting connector
B. You can create as many Social Posting connectors as you want
C. Many but only one type
D. One each type

Answer: B

NEW QUESTION # 15
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. User Notifications
B. User Signatures
C. Email Templates
D. Dynamic Content
E. Social Posts

Answer: B,C,D

NEW QUESTION # 16
What is possible with a trigger in engagement program? [Choose two answers]

A. Form handler error
B. Email link click
C. Specific email link click
D. File open

Answer: D

NEW QUESTION # 17
Select all available User Email Preferences

A. Send daily prospect activity emails (for my prospects)
B. Send weekly search marketing email (sent on Mondays)
C. Send weekly search marketing email (sent on Fridays)
D. Send weekly inactive automations report email
E. Send daily prospect activity emails (for all prospects)
F. Send daily visitor activity emails
G. Send daily prospect assignment emails
H. Send daily visitor assignment emails
I. Send starred prospect activity alerts
J. Send monthly inactive automations report email
K. Send an email when a prospect is assigned

Answer: A,B,E,F,G,I,J,K

NEW QUESTION # 18
What is true about completion actions? [Choose two answers]

A. Completion actions will not execute for image files.
B. Completion actions only execute for prospects. They will not affect visitors.
C. Completion actions are retroactive and will apply to activities done before and after you apply them
D. Completion actions can be criteria based.

Answer: A,B

NEW QUESTION # 19
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