Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Topic & Marketing-Cloud-Account-Engagement-Consultant Latest Test Online

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q47-Q52):

NEW QUESTION # 47
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. You can't do this
B. Phone
C. Number
D. Text

Answer: D

NEW QUESTION # 48
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a list using a segmentation rule, then use completion actions on a form for the actions
B. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
D. Create an automation rule with rules to segment the prospects and actions send the emails

Answer: B

NEW QUESTION # 49
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Automation rule
B. Completion action
C. Dynamic list
D. Segmentation rule

Answer: C

NEW QUESTION # 50
Do hard bounces need to be removed from lists

A. False
B. True

Answer: A

NEW QUESTION # 51
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ' Director ' job title and are in the ' Technology ' industry.
How should they design this automation strategy?

A. Create a Director ' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect ' s Profile tab to set criteria matches.
B. Create a ' Director ' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology ' .
C. Create a ' Director ' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology ' .
D. Create a Director ' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ' Technology ' .

Answer: D

NEW QUESTION # 52
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