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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q137-Q142):

NEW QUESTION # 137
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Develop a new lens that includes only data from the fiscal year.
B. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
C. Use the 'fiscal year' filter on the Pipeline Dashboard.
D. Create a custom dataset using only data from the fiscal year.

Answer: B

NEW QUESTION # 138
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector cannot be linked directly to an MCC account.
B. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
C. They should ensure their URL structures can handle parameters before verifying the connector.
D. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

Answer: B

NEW QUESTION # 139
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A. CNAME > Email Authentication > Email templates > Lists > Engagement program
B. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
C. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
D. CNAME > Salesforce connector > Email Templates > Lists > Engagement program

Answer: A

NEW QUESTION # 140
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing personalizes experiences for prospects.
B. Account-based marketing can be implemented in stages.
C. Account-based marketing completely replaces broad-based marketing.
D. Account-based marketing is only a good fit for certain industries.

Answer: A,B

NEW QUESTION # 141
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
B. You can only create 50 custom fields in Marketing Cloud Account Engagement.
C. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
D. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

Answer: C

NEW QUESTION # 142
......

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