Marketing-Cloud-Account-Engagement-Consultant Actual Exam | Free Marketing-Cloud-Account-Engagement-Consultant Practice Exams

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q237-Q242):

NEW QUESTION # 237
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to assign prospects via automation instead of manually
B. The ability to assign prospects based on specific criteria being met
C. The ability to use existing complex Salesforce lead routing processes
D. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

Answer: B

NEW QUESTION # 238
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form

Answer: C

NEW QUESTION # 239
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
B. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
C. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
D. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

Answer: D

NEW QUESTION # 240
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
C. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

Answer: A

NEW QUESTION # 241
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
B. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
D. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

Answer: C

NEW QUESTION # 242
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