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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Advertising and Social Integration15%- Configure Advertising Studio integrations
- Implement audience synchronization
- Leverage Social Studio capabilities
Email Marketing Advanced Concepts25%- Design A/B and multivariate test strategies
- Optimize email deliverability
- Implement advanced segmentation strategies
- Configure dynamic content and personalization
Mobile Messaging (SMS and Push)20%- Apply compliance and regulatory requirements
- Implement mobile opt-in management
- Configure SMS and push notification campaigns
- Design mobile customer journeys
Automation and Journey Builder10%- Implement decision split logic
- Configure wait and engagement activities
- Design complex multi-step journeys
Analytics and Reporting15%- Analyze cross channel performance metrics
- Build custom reports and dashboards
- Interpret attribution models
Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Identify target audiences across channels
- Design customer journey touchpoints

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q59-Q64):

NEW QUESTION # 59
Which three statements are true for MC Behavioral Triggers?

Answer: B,C,D


NEW QUESTION # 60
How often are the Einstein Engagement Scoring scores updated for Email?

Answer: D


NEW QUESTION # 61
How much historical data is immediately available when a managed FB account is added to Social Studio?

Answer: B


NEW QUESTION # 62
Which social network(s) support lead capture in Ad Studio?

Answer: B


NEW QUESTION # 63
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

Answer: C


NEW QUESTION # 64
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