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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Design | 53% | - Solution design using industry best practices - CI/CD strategy and deployment planning - Reporting and analytics solution design - Product model definition and pricing methodology (ASM) - Integration architecture and system interoperability - Security model and permission set design - Data model design and object relationships - Flow design using Media Cloud ASM capabilities |
| Topic 2: Implement | 20% | - Security and sharing configuration implementation - Data migration strategy based on Media Cloud data model - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - CI/CD implementation and deployment support - Non-functional requirements implementation (performance, scalability, etc.) |
| Topic 3: Discovery | 27% | - Solution scoping and SOW definition using Media Cloud capabilities - Integration of Media Cloud with third-party systems - Business process and system flow analysis in existing environments - Mapping use cases to Salesforce Media Cloud components - Non-functional requirements identification for Media Cloud applications |
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NEW QUESTION # 10
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Determining compatibility with existing ad servers and the types of ad products involved is critical when evaluating Media Cloud ASM as a replacement. Knowing ad server integration needs ensures technical fit, while product types determine if ASM supports the business model. Marketing automation systems and ad format dimensions are less critical at this stage.
Reference:
Media Cloud ASM Evaluation Checklist
Salesforce Media Cloud Integration Guidelines
https://help.salesforce.com/s/articleView?id=sf.media_cloud_evaluation.htm&type=5
NEW QUESTION # 11
When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Ad Space Specification to Ad Space Creative Size Type uses a one-to-many relationship, allowing one show (Ad Space Specification) to be linked with multiple ad space formats (Creative Size Types) to handle different formats in the catalog.
Reference:
Media Cloud Catalog Design Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_catalog_data_model.htm&type=5
NEW QUESTION # 12
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers
Answer: A,B,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
Reference:
Marketing Cloud Intelligence Integration Overview
https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5
NEW QUESTION # 13
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.
Reference:
Media Cloud Ad Server Integrations
https://help.salesforce.com/s/articleView?id=sf.media_cloud_ad_server_integration.htm&type=5
NEW QUESTION # 14
A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Product Designer in Media Cloud allows modeling complex advertising products efficiently by associating them with Ad Space Specifications, ensuring correct mapping to ad inventory. This approach streamlines product configuration for sales users. Creating custom objects or relying solely on Product page layouts is less efficient and lacks native support for media-specific attributes.
Reference:
Media Cloud Product Designer Guide
Advertising Product Modeling Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_designer.htm&type=5
NEW QUESTION # 15
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