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| Section | Weight | Objectives |
|---|---|---|
| Troubleshooting and Administration | 8% | - Verify activity setup and implementation - Manage user permissions, preferences, and account settings - Identify and resolve common delivery and configuration issues |
| Configuring, Executing and Managing Activities | 50% | - Differentiate between Visual Experience Composer and Form-Based Experience Composer - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities - Create and manage experiences using both composers - Manage traffic allocation, goals, and settings for activities - Apply audience targeting and segmentation rules |
| Analyzing and Reporting Results | 16% | - Derive insights and recommendations from test outcomes - Generate and customize reports in Adobe Target - Interpret activity results and performance metrics - Evaluate statistical significance and confidence levels |
| Planning and Strategy | 26% | - Identify optimization opportunities based on business KPIs and data analysis - Assess audience requirements and define targeting criteria - Construct test hypotheses and define success metrics - Select appropriate analytics sources for reporting |
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NEW QUESTION # 135
What is the recommended action if the data in an A/B test indicates no statistical significance after a reasonable period?
Answer: C
NEW QUESTION # 136
What is a common issue encountered when using multiple overlapping activities in Adobe Target?
Answer: C
NEW QUESTION # 137
What elements are typically included in a hypothesis for an optimization test? (Select two.)
Answer: A,C
NEW QUESTION # 138
Which tool is recommended for diagnosing activity qualification issues in Adobe Target?
Answer: B
NEW QUESTION # 139
An e-commerce site wants to show a custom offer to visitors based on their browsing history.
Which activity type should be used?
Answer: A
NEW QUESTION # 140
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