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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Analytics and Reporting	15%	- Standard reports and dashboards 1. Email performance and engagement metrics 2. Journey and automation performance - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows - Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers
Content and Messaging	15%	- Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels - Email design and deliverability 1. Deliverability best practices 2. Content types and templates
Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints
Data Management and Segmentation	20%	- Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion - Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships
Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships - Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q98-Q103):

NEW QUESTION # 98
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send daily prospect activity emails by owner
B. Configure Users > Send starred prospect activity alerts by owner
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send daily visitor activity emails by state

Answer: D

NEW QUESTION # 99
Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A. In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
B. In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.
C. In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.
D. In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.

Answer: B

Explanation:
You would:
Use an Engagement Split in Journey A to track who engaged (opened or clicked).
After the Engagement Split, capture the engagement decision (typically Boolean) into an attribute or Data Extension.
Then use Automation Studio to query the JourneyActivity data views for those who engaged and inject them into Journey B.

NEW QUESTION # 100
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
B. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Answer: C

NEW QUESTION # 101
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, social post enagements and natural search reports month over month
B. Monitor no of visitors, form conversion and email click-through rate reports month over month
C. Monitor no of prospects, social post enagements and paid search reports month over month
D. Monitor no of prospects, form submission and email open rate reports month over month

Answer: A

NEW QUESTION # 102
Northern Trail Outfitters (NTO) has been storing web behavior in a data extension for several years.
They have indicated that with several hundred million rows, there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months, which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? Choose 2 answers

A. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
B. Replace the current data extension with a new data extension configured with a Retention Period.
C. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
D. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

Answer: B,C

Explanation:
In Salesforce Marketing Cloud, applying a Retention Policy to a data extension helps manage data storage by automatically deleting records after a specified period.
Option B: By deleting data older than twelve months, NTO ensures that only relevant data remains. Subsequently, configuring a Retention Policy via Contact Builder will automate the deletion of records beyond the desired retention period moving forward.
Option D: Creating a new data extension with a predefined Retention Policy is a proactive approach. This ensures that only data within the desired retention period is stored, and it avoids potential issues with applying retention policies to existing data extensions that have exceeded certain thresholds.

NEW QUESTION # 103
......

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