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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic |
| Topic 2: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Optimize email deliverability - Implement advanced segmentation strategies |
| Topic 5: Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Topic 6: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys |
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NEW QUESTION # 64
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
Answer: A
NEW QUESTION # 65
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
Answer: A,C,E
NEW QUESTION # 66
What is true about contact data and journey data.
Answer: A
NEW QUESTION # 67
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
Answer: A
NEW QUESTION # 68
How are profiles merged In IS:
Answer: B
NEW QUESTION # 69
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