2026 Reliable AP-214 Test Objectives | Efficient Salesforce Exam Sample AP-214 Questions: Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Mobile Messaging (SMS and Push)	20%	- Design mobile customer journeys - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns
Topic 2: Automation and Journey Builder	10%	- Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic
Topic 3: Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels
Topic 4: Advertising and Social Integration	15%	- Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations
Topic 5: Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability
Topic 6: Analytics and Reporting	15%	- Analyze cross channel performance metrics - Interpret attribution models - Build custom reports and dashboards

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Salesforce Reliable AP-214 Test Objectives - Marketing Cloud Advanced Cross Channel Accredited Professional Realistic Exam Sample Questions 100% Pass

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q39-Q44):

NEW QUESTION # 39
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. Nullable fields to be used for comparing your Journey Data and Contact Data fields
B. An expression builder references Journey Data and Contact Data.
C. An expression builder references Journey Data and Journey Filtered : activities
D. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

Answer: B,D

NEW QUESTION # 40
Which channel solution is managed by the sitemap in Interaction Studio?

A. Web
B. Mobile
C. Email
D. Serve-side

Answer: A

NEW QUESTION # 41
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. EEFuses only commercial send data.Transactional sends are not considered in modeling.
B. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
C. EEF analyzes 360 days of historical data to determine the right frequency of communication.
D. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
E. Salesforce trains eachcustomer's model using only thatcustomer's data.

Answer: B,C,E

NEW QUESTION # 42
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
C. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
D. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

Answer: A,D

NEW QUESTION # 43
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Onlythe top level business unit will have access and permissions need be set here for sharing
B. Onlythe business unit(s) immediately below the top level account will have access
C. All business units will haveaccess
D. Onlythe business unit where it was created will have access

Answer: A

NEW QUESTION # 44
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