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| Section | Weight | Objectives |
|---|---|---|
| Product Overview | 7% | - Identify use cases for Marketing Cloud Personalization - Explain the core concepts and value of the platform - Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products |
| Data Model & Configuration | 20% | - Manage dataset settings and configurations - Configure business logic elements (Objects, Attributes, Catalog) - Configure data ingestion methods (API, SDK, integrations) - Implement event data collection and tracking - Set up user profiles and visitor identification |
| Reporting & Analytics | 13% | - Analyze campaign effectiveness metrics - Interpret campaign performance reports - Use built-in dashboards and analytics tools - Configure conversion tracking |
| Campaigns & Experiences | 28% | - Configure personalization through decision logic - Set up A/B testing and multivariate testing - Implement campaign triggers and targeting rules - Create and manage in-app and mobile experiences - Use templates and creative assets - Build and configure web campaigns and experiences |
| Administration & Governance | 12% | - Implement security and data privacy controls - Manage user roles and permissions - Manage API access and integrations - Configure system settings and preferences |
| Audience Management | 20% | - Use affinity and behavioral data for targeting - Build and manage segments and audiences - Implement real-time audience segmentation - Create and use filters and audiences in campaigns - Configure rules-based and predictive audiences |
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NEW QUESTION # 117
What are the two main functions of the Event API? (select 2)
Answer: A,B
NEW QUESTION # 118
Where can a developer access pre-built Global Templates?
Answer: C
Explanation:
Developers can access pre-built Global Templates through the Salesforce Interactions SDK Launcher Chrome extension. This extension provides a convenient interface for managing various aspects of Marketing Cloud Personalization development, including accessing and cloning Global Templates.
Here ' s how to access them:
Open the Salesforce Interactions SDK Launcher Chrome extension.
Click the " View List " section of the template button. This will open a tab displaying available templates.
Click the " Global Templates " tab. This tab contains a list of all available Global Templates.
To clone a template, click the " Clone Global Template " button associated with the desired template.
Why not the other options:
B). From the Templates list when building a campaign: While you can select templates when building a campaign, this list typically includes custom templates and may not showcase all available Global Templates.
C). From code examples in developer docs: Developer documentation may provide code snippets or examples, but it doesn ' t offer a direct way to access and clone the complete Global Templates.
D). Templates menu under the web Campaign menu in the UI: This menu usually focuses on managing custom templates created within your account, not the pre-built Global Templates.
Salesforce Marketing Cloud References:
Get Started with Global Web Templates: This documentation provides a comprehensive overview of Global Templates, their purpose, and how to access them through the Salesforce Interactions SDK Launcher. Link to document Salesforce Interactions SDK Launcher: This page provides information about the Chrome extension and its functionalities, including accessing Global Templates. Link to document [invalid URL removed] By accessing and cloning Global Templates, developers can leverage pre-built structures and functionalities, saving time and effort in creating personalized web experiences.
NEW QUESTION # 119
What two features of interaction studio have functionality to perform an A/B testing?
Answer: A,D
NEW QUESTION # 120
What three things does a developer code in web template?
Answer: B,C
NEW QUESTION # 121
What are the components of an Marketing Cloud Personalization web campaign?
Answer: A
Explanation:
A Marketing Cloud Personalization web campaign includes:
* Experience:
* Defines the rules and personalization logic for delivering content.
* Template:
* Determines the design and layout of the content displayed.
* Content Zone:
* Specifies the location on the webpage where personalized content is rendered.
References:
* Salesforce Marketing Cloud Documentation - Web Campaign Components
NEW QUESTION # 122
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