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Salesforce MC-201 Exam Syllabus Topics:

Section	Weight	Objectives
Engagement Studio	17%	- Updating engagement programs and assets - Components of engagement programs
Reporting and Analytics	8%	- Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation
Administration	11%	- Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping
Email Marketing	20%	- Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics
Forms, Form Handlers and Landing Pages	20%	- Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms
Lead Management	24%	- Segmentation rules - Scoring and grading: definition and management - Page actions - Completion actions - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Automation rules: components and use cases

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q253-Q258):

NEW QUESTION # 253
How many times does a segmentation rule run?

A. As many times as the user specifies when they create the rule.
B. Up to five times., as long as the user enables the repeat setting.
C. Continuously, whenever new prospects are created.
D. Once, as soon as the user completes the rule creation process.

Answer: D

Explanation:
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run continuously, up to five times, or as many times as the user specifies when they create the rule1. Reference: 1: Segmentation Rules

NEW QUESTION # 254
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?

A. An error message is displayed on the form preventing the prospect from submitting
B. No new prospect is created because the prospect had previously been permanently deleted.
C. A new prospect is created even though the prospect had previously been permanently deleted.
D. The submission of the form retrieves and restores the previously deleted prospect information including activities.

Answer: C

Explanation:
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. Reference: Salesforce documentation

NEW QUESTION # 255
A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

A. The winning variation did not have any clicks.
B. The winning variation did not have any opens.
C. The A/B test v/as a tie between the two variations.
D. The A/B test winning variation has not been determined.

Answer: C

Explanation:
An A/B test list send email is a type of email send that allows marketers to test different versions of an email and measure their performance based on metrics such as opens, clicks, and conversions. The winning version is the one that has the highest percentage of the selected metric. If the winning version shows the percentage by which it out-performed the other version as 0%, it means that both versions had the same performance on the selected metric, and the A/B test was a tie2. References: 2: A/B Testing Your Email Sends

NEW QUESTION # 256
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

A. Include "Not you?" link to allow visitors to reset the form
B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
C. Maintain the initial value upon subsequent form submissions
D. Always display even if previously completed

Answer: C

Explanation:
In Pardot (Salesforce Marketing Cloud Account Engagement), when setting up form fields, there is an option specifically designed to maintain the initial value of a field that a prospect enters, even if they submit different values in the same field on subsequent forms. This is critical for maintaining consistent data when the first submitted value is of primary importance, such as capturing the original source of a lead. This setting ensures that the field value doesn't update with each new submission, thus preserving the original data.

NEW QUESTION # 257
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

A. Yes, but it's only available to customers with the Pro Edition
B. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
C. No, you can only have one Salesforce connector at a time.
D. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.

Answer: C

Explanation:
The Salesforce connector is a feature that allows you to integrate Marketing Cloud Account Engagement with Salesforce, a customer relationship management (CRM) platform. With this connector, you can sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. You can only have one Salesforce connector at a time, which means that you can only tie one Salesforce account to one Marketing Cloud Account Engagement account. You cannot have multiple Salesforce accounts linked to one Marketing Cloud Account Engagement account, regardless of the number of accounts, the edition of Marketing Cloud Account Engagement, or the support from Marketing Cloud Account Engagement. Reference: Salesforce Connector, Connect Marketing Cloud Account Engagement and Salesforce

NEW QUESTION # 258
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