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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Topic 1: Lead Management	- Prospect lifecycle and grading/segmentation 1. Lead qualification and scoring model configuration 2. Sync behavior with Salesforce CRM
Topic 2: Account Engagement Fundamentals	- Platform architecture and key concepts 1. Business units and org structure 2. Account Engagement (Pardot) objects and data model
Topic 3: Automation and Campaigns	- Automation tools 1. Automation rules and completion actions 2. Engagement Studio programs
Topic 4: Email Marketing and Engagement	- Email creation and delivery 1. Deliverability and sender reputation management 2. Email templates and dynamic content usage
Topic 5: Reporting and Administration	- Analytics and system configuration 1. Campaign reporting and ROI tracking 2. User roles, permissions, and setup configuration

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q224-Q229):

NEW QUESTION # 224
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. The date LenoxSoft last compared data between the email provider and Salesforce.
B. How many emails a month were sent from the current email provider
C. Identify the currently mailable and unmailable prospects in their current email provider.
D. When was the last time a prospect was emailed in their current email provider.

Answer: C,D

NEW QUESTION # 225
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build dynamic list add criteria as Contact as blank add action as notify assigned user
B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
C. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
D. Build automation rules add criteria as Contact as blank add action as notify assigned user

Answer: A

NEW QUESTION # 226
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Ensure the Do Not Email field on the prospects is selected.
B. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
C. Send the prospects an email to see if their email addresses are valid.
D. Add the prospects to a "Bounced Prospects" list for suppression.

Answer: A

NEW QUESTION # 227
Which one is Marketing Cloud Account Engagement Event Connector

A. Eventor
B. TheEvents
C. EventMe
D. Eventbrite

Answer: D

NEW QUESTION # 228
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as the assigned owner.
B. Set the sender of the email as the account owner.
C. Set the sender of the email as a custom CRM user.
D. Set the sender of the email as a specific user.

Answer: B

NEW QUESTION # 229
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