最新Salesforce MCAE-Con-201考古題 & MCAE-Con-201學習指南

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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|
| Maintenance and Best Practices | - System Optimization
- 1. Integration best practices
- 2. Data hygiene and governance
|
| Account Engagement Administration | - Configuration and Setup
- 1. Connector setup with Salesforce CRM
- 2. User roles and permissions
- 3. Business Unit setup and hierarchy
|
| Reporting and Analytics | - Performance Measurement
- 1. Campaign reporting
- 2. ROI and attribution reporting
|
| Prospect Management | - Lead Lifecycle Management
- 1. Scoring and grading
- 2. Lifecycle stages and assignment rules
- Data Model and Segmentation
- 1. Prospects, lists, and tags
- 2. Dynamic and static lists
|
| Marketing Automation | - Engagement Programs
- 1. Engagement Studio program design
- 2. Automation rules and triggers
|
| Email Marketing | - Email Creation and Delivery
- 1. Deliverability and compliance
- 2. Email templates and content creation
|
>> 最新Salesforce MCAE-Con-201考古題 <<
MCAE-Con-201學習指南,MCAE-Con-201測試
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最新的 Salesforce Consultant MCAE-Con-201 免費考試真題 (Q150-Q155):
問題 #150
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field
- A. You can't do this
- B. Number
- C. Phone
- D. Text
答案:D
問題 #151
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
- B. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
- C. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
- D. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
答案:D
問題 #152
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
- A. When was the last time a prospect was emailed in their current email provider.
- B. How many emails a month were sent from the current email provider
- C. The date LenoxSoft last compared data between the email provider and Salesforce.
- D. Identify the currently mailable and unmailable prospects in their current email provider.
答案:A,D
問題 #153
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
- B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
- D. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
答案:A
問題 #154
Which are true about Engagement Program
- A. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- B. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- C. A single rule step can evaluate up to five conditions
- D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- E. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- F. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- G. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
答案:A,B,C,D,F,G
問題 #155
......
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