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| Section | Objectives |
|---|---|
| Tools and Artifacts | - Salesforce platform capabilities
|
| Intangible Deliverables | - Communication and visioning
|
| Value Design | - Challenge framing and problem definition
|
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NEW QUESTION # 78
Customer service surveys and user feedback reveal Cloud Kicks' users desire new features on the sales platform How should the strategy designer collaborate with the UX designer to ensure those features are both viable and feasible?
Answer: C
Explanation:
The best way to collaborate with the UX designer to ensure that new features on the sales platform are both viable and feasible is to align design implications to business goals, as this helps justify the value proposition and return on investment of the new features. Co-creating a journey map with users or identifying user quotes may not address the viability or feasibility aspects of the new features.
NEW QUESTION # 79
When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives which outcome?
Answer: A
Explanation:
When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives desirability as an outcome. Desirability is the degree to which a product or service meets or exceeds the expectations, needs, and desires of the customers. By creating an empathy map, a strategy designer can gain a holistic and empathetic view of the customer's thoughts, feelings, actions, and pain points. This can help the designer create solutions that are more attractive, satisfying, and meaningful for the customers. Viability and feasibility are not driven by empathy maps, as they relate to the business and technical aspects of a solution.
NEW QUESTION # 80
After a series of interviews with key stakeholders, a strategy designer realizes the company is duplicating efforts across internal teams, each creating similar programs for customer engagement.
Which approach should the designer propose to create alignment?
Answer: B
Explanation:
The best approach to create alignment among internal teams who are duplicating efforts is to conduct a service blueprint workshop, as this helps map out the current state of the service delivery across different touchpoints, channels, and actors, and identify gaps, redundancies, and opportunities for improvement. A design sprint or a journey mapping workshop may not be suitable for addressing the internal silos and inefficiencies.
NEW QUESTION # 81
A Cloud Kicks (CK) strategy designer is leading a project to create a new customer experience with digital and environmental touchpoints. The stakeholders want to understand how the designer is proposing CK will deliver the experience. which tool should they use to explore the collaboration, structure, and processes that will be required?
Answer: C
Explanation:
The best tool to explore the collaboration, structure, and processes that will be required to deliver a new customer experience with digital and environmental touchpoints is a service blueprint, as this helps illustrate how different actors, touchpoints, channels, activities, and resources interact and support each other in delivering the service. A journey map or an empathy map may not be able to capture the backstage aspects of service delivery.
NEW QUESTION # 82
A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line.
Which strategy should the designer employ to communicate the vision?
Answer: C
Explanation:
Involving the customer in the presentation can demonstrate internal support and shared commitment to the project, helping to alleviate the lead's concerns. This collaboration can foster trust in the design thinking process and the project's potential impact, facilitating approval.
NEW QUESTION # 83
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