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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant Exam |
| Exam Number: | Marketing-Cloud-Consultant |
| Exam Format: | Multiple-select, Scenario-based questions, Multiple-choice |
| Exam Price: | USD 200 + applicable taxes |
| Passing Score: | 67% |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Certified Marketing Cloud Developer Salesforce Certified Marketing Cloud Administrator |
| Real Exam Qty: | 60 (plus up to 5 unscored items) |
| Available Languages: | German, English, French, Japanese, Spanish |
| Recommended Training: | Prepare for Your Marketing Cloud Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-consultant |
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Salesforce Marketing-Cloud-Consultant Certification Exam is designed for individuals who have a strong understanding of marketing automation concepts and are proficient in using Salesforce Marketing Cloud. Candidates who wish to take the exam must have experience in managing marketing campaigns using Marketing Cloud and possess knowledge of HTML, CSS, and SQL. They must also have experience in integrating Salesforce Marketing Cloud with other systems such as CRM, ERP, and CMS.
NEW QUESTION # 24
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?
Answer: D
Explanation:
Explanation/Reference:
NEW QUESTION # 25
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
Answer: D
Explanation:
The _ListSubscribers data view contains information about subscribers who belong to a specific list, including publication lists. It can be used to query subscribers based on their list ID, status, and date joined or unsubscribed.References:https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_listsubscribers.htm&
NEW QUESTION # 26
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3 a.m. daily.
* The customer requires that the import completes prior to 4 a.m.
* On average, the file will contain about two million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
Answer: B
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION # 27
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?
Answer: D
Explanation:
#Comprehensive and Detailed Explanation: An Auto-Suppression List is specifically designed to automatically exclude specific email addresses or Subscriber Keys from being sent emails in Marketing Cloud. In this case, since the list of competitors' email addresses is static and curated, populating an Auto- Suppression List with these known addresses ensures that no emails are sent to them without requiring manual intervention.
#Why Other Options Are Incorrect:
* A: Using Subscriber Keys would require guaranteed mapping, but email address is the direct data available here.
* B: Queries require manual maintenance and are not an automatic suppression mechanism.
* C: Exclusion Lists typically apply to one send definition or journey; Auto-Suppression Lists apply globally across all sends.
Exact Extract: Salesforce Help:Auto-Suppression Lists
"An auto-suppression list prevents email sends to specific subscribers globally, based on Subscriber Key or Email Address."
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NEW QUESTION # 28
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers
Answer: C,D,E
Explanation:
Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are:
* Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules withoutwriting SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.
* Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.
* Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a feature for setting behavior-based goals.
Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5
NEW QUESTION # 29
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