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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Describe how to manage email templates - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails |
| Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions |
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects |
| Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings |
| Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content |
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NEW QUESTION # 84
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]
Answer: B
NEW QUESTION # 85
What is available to choose within Repeat Rule
Answer: A,D
NEW QUESTION # 86
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
Answer: A
NEW QUESTION # 87
Can Email Preference Center demand for logging in
Answer: B
NEW QUESTION # 88
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
Answer: A,D
NEW QUESTION # 89
......
An individual can't have a significant understanding of the subject of the Salesforce Certified Marketing Cloud Account Engagement Consultant certification in any event, going before scrutinizing accessible. They don't know anything about how to make sense of the center thoughts, which is a test in the event that they need to approach the subtleties to others concerning the Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam. Thusly, more keen to take help from specialists who have some involvement in the Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam. Salesforce MCAE-Con-201 Certification Exam concentrate on material which incorporates a rundown of the multitude of points and an outline making sense of the general subject.
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