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| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Configure lists and populations - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Configure account settings and business units |
| Automation and Data Management | 14% | - Configure imports and exports - Build and manage automation workflows - Utilize automation studio effectively - Implement SQL activities for data processing - Manage contact data and data hygiene |
| Customer Journey Design | 18% | - Map customer journeys across channels - Build decision trees and branching logic - Implement triggered and real-time journeys - Apply personalization and dynamic content - Utilize Journey Builder features and best practices |
| Reporting and Analytics | 14% | - Analyze campaign performance - Provide actionable insights and recommendations - Build custom reports and dashboards - Configure and interpret standard reports - Track engagement and conversion metrics |
| Discovery and Design | 18% | - Gather requirements and understand business objectives - Document current state and desired future state - Identify integration points and data flows - Define success metrics and KPIs - Analyze customer data and segmentation needs |
| Email Marketing | 18% | - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Create and optimize email content - Ensure deliverability and inbox placement - Apply template and content block strategies |
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NEW QUESTION # 40
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
Answer: B
NEW QUESTION # 41
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
Answer: D
NEW QUESTION # 42
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
Answer: C
NEW QUESTION # 43
ABC Company wants to set up a welcome journey that leverages customer data across three data extensions:
Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION # 44
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
Answer: B
Explanation:
Explanation
How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channel preference. Determining engagement can help segment the audience and target the most relevant customers for the offer. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_metrics.htm&type=5
NEW QUESTION # 45
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