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Salesforce Marketing Cloud Email Specialist certification exam is a 60-question multiple-choice exam that tests an individual’s knowledge of email marketing best practices, email message design, subscriber data management, and marketing automation processes using the Salesforce Marketing Cloud platform. Marketing-Cloud-Email-Specialist Exam Duration is 90 minutes, and the passing score is 68%. Marketing-Cloud-Email-Specialist exam fee is $200, and the exam can be taken at any authorized testing center or online.

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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is designed to test the candidate's proficiency in various aspects of email marketing automation. Marketing-Cloud-Email-Specialist exam covers topics such as email design and content creation, list and data management, subscriber and email performance tracking, and email automation and personalization. Candidates are expected to have a deep understanding of these topics and their application in real-world scenarios.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q20-Q25):

NEW QUESTION # 20
NTO wants to create a dynamic welcome series to make each email more relevant to its subscribers the 2nd email in the series should send customers down a predetermined path based on click activity within the first email. Which journey builder activity should be used?

Answer: B


NEW QUESTION # 21
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use?

Answer: C


NEW QUESTION # 22
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Answer: A


NEW QUESTION # 23
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

Answer: B

Explanation:
To ensure that individual office locations have access to patient portal registration data without accessing the parent level BU, the marketing team can use the filter activity after the fileimport to populate shared data extensions. These shared data extensions can be set up to be available to child BUs, allowing data access while maintaining data security and separation between BUs.
References:
Salesforce Marketing Cloud Documentation on Shared Data Extensions
Salesforce Marketing Cloud Documentation on Filter Activities


NEW QUESTION # 24
An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension?
Choose 2 answers

Answer: A,D


NEW QUESTION # 25
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