Free PDF Quiz Marketing-Cloud-Account-Engagement-Specialist - Valid Valid Salesforce Marketing Cloud Account Engagement Specialist Exam Topics

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:	Marketing-Cloud-Account-Engagement-Specialist
Real Exam Qty:	60
Certificate Validity Period:	2 years
Exam Format:	Multiple choice, Scenario-based questions
Passing Score:	65%
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Available Languages:	English
Exam Duration:	90 minutes
Exam Price:	$200 USD
Recommended Training:	Salesforce Trailhead Learning Path
Exam Registration:	Salesforce Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:	Online proctored or in-person at authorized test centers
Pre Condition:	6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 2	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 3	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 4	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q154-Q159):

NEW QUESTION # 154
What can the GoToWebinar connector do?

A. Register prospects for GoToWebinar events
B. Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
C. Display registrations and attendance as activities
D. Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
E. Display how long a prospect watched a webinar

Answer: A,B,C

Explanation:
The GoToWebinar connector is a feature that allows you to integrate Marketing Cloud Account Engagement with GoToWebinar, a web conferencing platform. With this connector, you can:
* Register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions.
* Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement and create new prospect records for them.
* Display registrations and attendance as activities on the prospect's record and use them as criteria for segmentation, automation, and reporting. References: [GoToWebinar Connector], [Set Up the GoToWebinar Connector]

NEW QUESTION # 155
How often does Marketing Cloud Account Engagement sync with Salesforce?

A. 5 minutes
B. 10 minutes
C. Real time
D. 30 minutes

Answer: B

Explanation:
Explanation
Marketing Cloud Account Engagement syncs with Salesforce every 10 minutes. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. Marketing Cloud Account Engagement syncs with Salesforce every 10 minutes by default, but you can also trigger a sync manually or by certain actions. For example, you can sync a prospect from their record in Marketing Cloud Account Engagement or Salesforce, or you can sync a group of prospects by using automation rules, segmentation rules, or imports. You can also sync a prospect by changing their Marketing Cloud Account Engagement campaign, assigned user, or email opt-out status. You can view the sync status and history on the prospect record in Marketing Cloud Account Engagement or Salesforce. For more details -> 18192021

NEW QUESTION # 156
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

A. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
B. The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
C. The wait time continues to process and the prospect will immediately process to next step when program resumes.
D. The wait time is paused and the prospect will immediately process to next step when program resumes.

Answer: B

Explanation:
Explanation
What happens to the wait time when a user pauses an engagement studio program and the prospect still has time remaining on the wait period is that the wait time is paused and the prospect will finish the remaining wait time when the program resumes and proceed to the next step. An engagement studio program is a program that automates the delivery of emails and other actions based on the behavior and criteria of the prospects. A wait time is a period of time that the program waits before executing the next step. When a user pauses an engagement studio program, the prospects in the program are also paused and their wait times are not affected. Therefore, when the user resumes the program, the prospects resume from where they left off and finish the remaining wait time before moving to the next step. The other options are not what happens to the wait time when a user pauses an engagement studio program. References [Engagement Studio FAQ]

NEW QUESTION # 157
A Marketing Cloud Account Engagement administrator wants to gather a prospect ' s company name and Job title, but only once they have captured prospect ' s first name, last name and email address in a previous form submission.
Which feature should they use?

A. reCaptcha
B. Progressive Profiling
C. Dependent Fields
D. Always display even if previously completed

Answer: B

Explanation:
The feature that the Marketing Cloud Account Engagement administrator should use to gather a prospect's company name and job title, but only once they have captured the prospect's first name, last name, and email address in a previous form submission, is progressive profiling. Progressive profiling is a feature that allows the administrator to display different fields on a form based on the information that the prospect has already provided. This way, the administrator can avoid asking the same questions repeatedly and collect more information gradually. Progressive profiling can be enabled on a form by selecting the option "Always display even if previously completed" for the fields that are required, such as first name, last name, and email address, and selecting the option "Only display if progressive profiling is enabled and the field is blank" for the fields that are optional, such as company name and job title. This way, the form will only show the optional fields once the required fields are filled out. Always display even if previously completed, reCaptcha, and dependent fields are not features that can achieve the same goal as progressive profiling. Always display even if previously completed is an option that can be used to enable progressive profiling, but it is not a feature by itself. reCaptcha is a feature that can be used to prevent spam submissions on a form, but it does not affect the fields that are displayed on the form. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not depend on whether the prospect has already provided the information or not. References Progressive Profiling

NEW QUESTION # 158
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to " automatically create prospects in Marketing Cloud Account Engagement* ' .
What action would occur in Marketing Cloud Account Engagement?

A. A new prospect record will be created.
B. A new account will be created.
C. No new prospect will be created.
D. No new visitor record will be created.

Answer: C

Explanation:
If a new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Marketing Cloud Account Engagement", no new prospect will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the sync will fail. The Lead record will remain in Salesforce, but it will not have a corresponding prospect in Marketing Cloud Account Engagement1. References: Marketing Cloud Account Engagement Sync Behavior

NEW QUESTION # 159
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