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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Data Management and Segmentation	20%	- Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships - Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion
Content and Messaging	15%	- Email design and deliverability 1. Deliverability best practices 2. Content types and templates - Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels
Discovery and Requirements	15%	- Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture - Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints
Journey Builder and Automation	20%	- Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers - Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows
Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Data model and relationships 2. Integration patterns with Sales/Service Cloud - Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q56-Q61):

NEW QUESTION # 56
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Run completion Action on form Request a demo with action notify Admin
B. Export the submission report & Import
C. Run an automation rule to assign based on the « Request demo » Submission & prospect status field
D. Run completion Action on form Request a demo with action assign to user

Answer: C

NEW QUESTION # 57
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

Answer: C

NEW QUESTION # 58
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A. Use a vote/survey message template to capture the response.
B. Use an info capture message template to capture the response.
C. Use a text-response message template with embedded AMPscript to capture the response.
D. Use an outbound message template with embedded AMPscript to capture the response.

Answer: B

Explanation:
Info Capture templates are designed specifically to collect information via SMS (like survey responses, open text feedback, or registrations).
MobileConnect automatically writes the captured information to a selected Data Extension when using this template type.

NEW QUESTION # 59
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects were set to "true" for opted out and set to "false" for do not email.
C. The prospects were on a suppression list used on the operational list email send.
D. The prospects are opted out of the list used on the operational list email send.

Answer: A

NEW QUESTION # 60
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. CRM ID
B. User email address
C. Marketing Cloud Account Engagement user ID
D. Salesforce username

Answer: D

NEW QUESTION # 61
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