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| Section | Weight | Objectives |
|---|---|---|
| Segmentation and Insights | 18% | - Segment membership analysis - Segment creation and configuration - Insight implementation - Calculated vs streaming insights |
| Data Cloud Overview | 18% | - Business value and use cases - Core concepts and terminology - Architecture and ecosystem |
| Data Ingestion and Modeling | 20% | - Data validation and inspection - Ingestion from various sources - Data modeling best practices - Transformation and mapping |
| Identity Resolution | 14% | - Unified profile creation - Identity use cases - Matching and reconciliation rules - Conflict resolution |
| Act on Data | 18% | - Attribute usage and management - Activation concepts and use cases - Troubleshooting activations - Process automation and triggering |
| Data Cloud Setup and Administration | 12% | - Permissions and access control - Data streams and data bundles - Monitoring and maintenance tools - Data spaces and configuration |
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NEW QUESTION # 16
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?
Answer: C
Explanation:
This is the first thing a business stakeholder should focus on when considering a Data Cloudimplementation.
Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud. References:https://trailhead.salesforce.com/content
/learn/modules/customer-data-platform-basics/get-started-with-customer-data-platform
NEW QUESTION # 17
Which three Data Model objects do Reconciliation Rules operate across?
Answer: C,D,E
Explanation:
These are the three Data Model objectsthat Reconciliation Rules operate across. Reconciliation rules tell Data Cloud how to prioritize values for unified individual profiles when there is conflicting information in the data model. For example, if two profiles have different email addresses, reconciliation rules can determine which one to use for the unified profile. Reconciliation rules can operate on the Individual object, which represents a person or entity, the Party Identification object, which represents an identifier such as a social media handle or a loyalty card number, and the Contact Point Email object, which represents an email address.
References: Identity Resolution Reconciliation Rules
NEW QUESTION # 18
What does the Ignore Empty Value option do in identity resolution?
Answer: A
Explanation:
The Ignore Empty Value option in identity resolution allows customers to ignore empty fields when running reconciliation rules. Reconciliation rules are used to determine the final value of an attribute for a unified individual profile, based on the values from different sources. The Ignore Empty Value option can be set to true or false for each attribute in a reconciliation rule. If set to true, the reconciliation rule will skip any source that has an empty value for that attribute and move on to the next source in the priority order. If set to false, the reconciliation rule will consider any source that has an empty value for that attribute as a valid source and use it to populate the attribute value for the unified individual profile.
The other options are not correct descriptions of what the Ignore Empty Value option does in identity resolution. The Ignore Empty Value option does not affect the custom match rules or the standard match rules, which are used to identify and link individuals across different sources based on their attributes. The Ignore Empty Value option also does not ignore individual object records with empty fields when running identity resolution rules, as identity resolution rules operate on the attribute level, not the record level.
Data Cloud Identity Resolution Reconciliation Rule Input
Configure Identity Resolution Rulesets
Data and Identity in Data Cloud
NEW QUESTION # 19
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
Answer: B
Explanation:
This action should be performed to accommodate the request to delete personal data in Data Cloud. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams.References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=
NEW QUESTION # 20
Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?
Answer: B,C
Explanation:
These two ways can help Data Cloud honor a request to be forgotten by a customer. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams. The delete from file functionality allows you to upload a file with individual IDs that will be deleted from Data Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_delete_from_file.htm&type=5
NEW QUESTION # 21
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