Marketing-Cloud-Account-Engagement-Consultant Exam Pattern, Marketing-Cloud-Account-Engagement-Consultant Simulated Test

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Data Management	18%	- Manage data imports and exports - Design and implement data schemas - Configure custom fields and objects - Configure CRM sync and field mappings - Implement data segmentation strategies - Set up duplicate management and data quality rules
Topic 2: Automation and Campaigns	17%	- Implement multi-channel journey orchestration - Configure CRM campaigns and campaign influences - Create completion actions and decision points - Monitor and optimize automation performance - Build automation rules and engagement programs
Topic 3: Account Engagement Setup	15%	- Configure IP warming and deliverability settings - Configure Business Units and security settings - Set up user roles and permissions - Implement folder structure and naming conventions - Set up tracking and analytics configurations
Topic 4: Lead Generation and Nurturing	17%	- Configure progressive profiling - Build nurture programs and drip campaigns - Design and configure landing pages and forms - Create grading rules and segmentation - Implement lead capture and scoring models
Topic 5: Email Marketing	18%	- Create and manage subscriber lists - Implement dynamic content and personalization - Implement preference centers and unsubscribe management - Configure email authentication (DKIM, SPF, DMARC) - Design responsive email templates - Optimize email deliverability
Topic 6: Discovery and Scoping	15%	- Understand business objectives and requirements - Assess current marketing technology stack - Define project scope and success metrics - Identify key stakeholders and decision-makers - Conduct gap analysis

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q207-Q212):

NEW QUESTION # 207
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
B. Only Webinar & Event Attendance
C. Webinar & Event Registrations & Attendance
D. Webinar & Event invite. Registrations & Attendance

Answer: A

NEW QUESTION # 208
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A. Test list
B. Dynamic list
C. Static list or Dynamic, both list can be used
D. Static list

Answer: C

NEW QUESTION # 209
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Answer: D

NEW QUESTION # 210
Administrators can reset passwords for users

A. True
B. False

Answer: A

NEW QUESTION # 211
" LenoxSoft ' s marketing team developed a cross-selling engagement studio program for customers who have
1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to List completion action on forms.
B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
C. Add contacts to the program ' s Campaign as campaign members.
D. Use the Add to Nurture action on page layouts.

Answer: C

NEW QUESTION # 212
......

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