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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic |
| Topic 2: Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management |
| Topic 3: Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Optimize email deliverability - Configure dynamic content and personalization |
| Topic 4: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives |
| Topic 5: Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Topic 6: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization |
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NEW QUESTION # 16
What is the difference between an in-app message and an inbox message?
Answer: B
NEW QUESTION # 17
Difference between inbox message and in app message.
Answer: A
Explanation:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.
NEW QUESTION # 18
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
Answer: D
Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.
NEW QUESTION # 19
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
Answer: A,D,E
NEW QUESTION # 20
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
Answer: B,C
NEW QUESTION # 21
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