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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers
Email Marketing	20%	- Describe how to manage email templates - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q127-Q132):

NEW QUESTION # 127
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
B. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
C. Manually create and map custom fields in Marketing Cloud Account Engagement.
D. Enable custom field creation via the Salesforce Connector.

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5

NEW QUESTION # 128
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

Answer: A

NEW QUESTION # 129
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form per white paper and enable progressive profiling
B. Create a form handler for each white paper
C. Create a form and enable progressive profiling
D. Create a form handler and enable progressive profiling

Answer: A

NEW QUESTION # 130
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment the best and most active contacts for initial email sends.
B. Segment internal employees with high scores for initial email sends.
C. Segment cold prospects with a low score to reengage for initial email sends.
D. Segment prospects with free email service providers for initial email sends.

Answer: B

NEW QUESTION # 131
How could LenoxSoft benefit from Engage Reports?

A. Sales Managers can receive desktop notifications for their teams' email activities.
B. Sales Managers can analyze lead information like prospect activity, scores, and grades.
C. Users can analyze form submission performance for the prospects they have emailed.
D. Users can analyze the performance of their templated and non-templated emails.

Answer: D

NEW QUESTION # 132
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