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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Account Engagement Administration- Configuration and Setup
  • 1. Connector setup with Salesforce CRM
    • 2. User roles and permissions
      • 3. Business Unit setup and hierarchy
        Marketing Automation- Engagement Programs
        • 1. Engagement Studio program design
          • 2. Automation rules and triggers
            Prospect Management- Lead Lifecycle Management
            • 1. Lifecycle stages and assignment rules
              • 2. Scoring and grading
                - Data Model and Segmentation
                • 1. Prospects, lists, and tags
                  • 2. Dynamic and static lists
                    Email Marketing- Email Creation and Delivery
                    • 1. Email templates and content creation
                      • 2. Deliverability and compliance
                        Reporting and Analytics- Performance Measurement
                        • 1. Campaign reporting
                          • 2. ROI and attribution reporting
                            Maintenance and Best Practices- System Optimization
                            • 1. Integration best practices
                              • 2. Data hygiene and governance

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q152-Q157):

                                NEW QUESTION # 152
                                What is true about page actions? [Choose three answers]

                                Answer: B,C,D


                                NEW QUESTION # 153
                                How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

                                Answer: C


                                NEW QUESTION # 154
                                LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

                                Answer: C


                                NEW QUESTION # 155
                                LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
                                Which default user role should be copied in order to maintain these permissions?

                                Answer: C

                                Explanation:
                                Explanation
                                https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                                Engagement_default_user_roles.htm&type=5


                                NEW QUESTION # 156
                                Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
                                Choose 3 answers

                                Answer: C


                                NEW QUESTION # 157
                                ......

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