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| Section | Objectives |
|---|
| Account Engagement Administration | - Configuration and Setup
- 1. Connector setup with Salesforce CRM
- 2. User roles and permissions
- 3. Business Unit setup and hierarchy
|
| Marketing Automation | - Engagement Programs
- 1. Engagement Studio program design
- 2. Automation rules and triggers
|
| Prospect Management | - Lead Lifecycle Management
- 1. Lifecycle stages and assignment rules
- 2. Scoring and grading
- Data Model and Segmentation
- 1. Prospects, lists, and tags
- 2. Dynamic and static lists
|
| Email Marketing | - Email Creation and Delivery
- 1. Email templates and content creation
- 2. Deliverability and compliance
|
| Reporting and Analytics | - Performance Measurement
- 1. Campaign reporting
- 2. ROI and attribution reporting
|
| Maintenance and Best Practices | - System Optimization
- 1. Integration best practices
- 2. Data hygiene and governance
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q152-Q157):
NEW QUESTION # 152
What is true about page actions? [Choose three answers]
- A. You cannot set the prospect's source campaign with page actions.
- B. You cannot use auto responder emails with page actions.
- C. It is possible to use URL wildcard by adding * to the end of the URL.
- D. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
Answer: B,C,D
NEW QUESTION # 153
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using an automation rule
- B. Send using a segmentation rule.
- C. Send using the form's completion actions.
- D. Use a dynamic list to use as a recipient list on an email send.
Answer: C
NEW QUESTION # 154
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
Answer: C
NEW QUESTION # 155
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Sales
- B. Sales Manager
- C. Marketing
- D. Administrator
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_default_user_roles.htm&type=5
NEW QUESTION # 156
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
- A. List Emails
- B. Landing Pages
- C. Social Posts
- D. Content Files
- E. Layout Templates
Answer: C
NEW QUESTION # 157
......
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