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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Lead Management | 24% | - Lists: types, capabilities and creation - Automation rules: components and use cases - Segmentation rules - Scoring and grading: definition and management - Page actions - Completion actions - Custom redirects: capabilities and use cases |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
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NEW QUESTION # 12
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?
Answer: B
Explanation:
The automation tool that would effectively achieve the goal of adding prospects to a list after they submit a form, but not retroactively applying actions to prospects that have already filled out the form, is a completion action. Completion actions are actions that are triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. Completion actions are executed in real time and only affect the prospects who complete the activity after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for this goal, as they are either retroactive, recurring, or based on criteria other than a specific activity. Reference Completion Actions Overview
NEW QUESTION # 13
Does an automation rule ever match a prospect more than once?
Answer: A
Explanation:
An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
Explanation:
An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable the Repeat Rule option. If you enable the Repeat Rule option, the automation rule can match a prospect more than once, as long as they meet the criteria each time. Automation rules do not run every time, since they are evaluated based on a schedule that you can set. Reference: [Automation Rules], [Repeat Automation Rules]
NEW QUESTION # 14
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
Answer: B,C,D
Explanation:
Marketing Cloud Account Engagement can sync with Salesforce custom fields that are on the Lead, Contact, or Account objects. Custom Prospect fields in Marketing Cloud Account Engagement can be mapped to custom Lead or Contact fields in Salesforce. Custom Account fields in Marketing Cloud Account Engagement can be mapped to custom Account fields in Salesforce. Custom Opportunity fields in Marketing Cloud Account Engagement can be mapped to custom Opportunity fields in Salesforce. Custom Record Type fields are not supported by Marketing Cloud Account Engagement and cannot be synced
NEW QUESTION # 15
How many CRM How many CRM connectors can a Marketing Cloud Account Engagement instance have verified at one time?
Answer: C
Explanation:
A Marketing Cloud Account Engagement instance can have only one CRM connector verified at one time. A CRM connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your CRM system, such as Salesforce or Microsoft Dynamics. A CRM connector enables bi-directional data sync between Marketing Cloud Account Engagement and your CRM, and allows you to align your marketing and sales processes. You can only have one CRM connector verified at one time, because Marketing Cloud Account Engagement can only sync with one CRM system at a time. If you want to switch to a different CRM system, you need to disconnect your current CRM connector and verify a new one
NEW QUESTION # 16
How can a visitor convert to a prospect?
Answer: A
Explanation:
The way a visitor can convert to a prospect is by submitting a form on a landing page. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, which captures their email address and other information. A landing page is a web page that contains a form and a call to action, such as downloading a file or registering for an event. When a visitor submits a form on a landing page, they become a prospect and can be tracked and nurtured by Marketing Cloud Account Engagement. Viewing an embedded form, visiting a tracked website, or receiving a marketing email are not ways to convert a visitor to a prospect, as they do not capture the visitor's email address or identify them as a prospect. Reference [Visitors and Prospects] [Landing Pages and Forms]
NEW QUESTION # 17
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