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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Exam Format:Multiple-choice, Multiple-select, Scenario-based
Exam Price:200 USD
Passing Score:67%
Available Languages:English
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Administrator
Real Exam Qty:60-65
Certificate Validity Period:2 years
Exam Duration:105 minutes
Recommended Training:Salesforce Trailhead Preparation Trailmix
Exam Registration:Trailhead Academy
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored or onsite at authorized testing centers
Pre Condition:Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 7
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q178-Q183):

NEW QUESTION # 178
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

Answer: A


NEW QUESTION # 179
While creating Layout Templates it is possible to Import Layout from certain URL

Answer: B


NEW QUESTION # 180
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_admin_tracker_domain_parent.htm&type=5


NEW QUESTION # 181
How many Scoring Categories is it possible to create

Answer: D


NEW QUESTION # 182
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

Answer: C


NEW QUESTION # 183
......

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