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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Discovery and Requirements15%- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
Topic 2: Analytics and Reporting15%- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
Topic 3: Journey Builder and Automation20%- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
Topic 4: Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels
Topic 5: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Topic 6: Data Management and Segmentation20%- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q44-Q49):

NEW QUESTION # 44
Select available Webinar Connectors

Answer: A,D,F


NEW QUESTION # 45
How many automation rules can you have

Answer: B


NEW QUESTION # 46
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

Answer: D


NEW QUESTION # 47
What activities can be done in Marketing Cloud Account Engagement's engagement program?

Answer: D


NEW QUESTION # 48
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Answer: A


NEW QUESTION # 49
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