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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Scoping	15%	- Identify key stakeholders and decision-makers - Conduct gap analysis - Understand business objectives and requirements - Define project scope and success metrics - Assess current marketing technology stack
Topic 2: Data Management	18%	- Set up duplicate management and data quality rules - Configure custom fields and objects - Design and implement data schemas - Implement data segmentation strategies - Manage data imports and exports - Configure CRM sync and field mappings
Topic 3: Email Marketing	18%	- Implement dynamic content and personalization - Configure email authentication (DKIM, SPF, DMARC) - Implement preference centers and unsubscribe management - Design responsive email templates - Create and manage subscriber lists - Optimize email deliverability
Topic 4: Account Engagement Setup	15%	- Configure IP warming and deliverability settings - Implement folder structure and naming conventions - Configure Business Units and security settings - Set up tracking and analytics configurations - Set up user roles and permissions
Topic 5: Lead Generation and Nurturing	17%	- Implement lead capture and scoring models - Build nurture programs and drip campaigns - Design and configure landing pages and forms - Configure progressive profiling - Create grading rules and segmentation
Topic 6: Automation and Campaigns	17%	- Implement multi-channel journey orchestration - Build automation rules and engagement programs - Configure CRM campaigns and campaign influences - Monitor and optimize automation performance - Create completion actions and decision points

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q185-Q190):

NEW QUESTION # 185
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
D. Immediately send prospects the resubscribe email template.

Answer: B

NEW QUESTION # 186
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
B. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
C. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
D. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

Answer: D

NEW QUESTION # 187
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
B. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
C. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
D. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

Answer: B

NEW QUESTION # 188
How many Engagement Programs can run at one time

A. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D. Always 100

Answer: C

NEW QUESTION # 189
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
B. Enable custom field creation via the Salesforce Connector.
C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D. Manually create and map custom fields in Marketing Cloud Account Engagement.

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5

NEW QUESTION # 190
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