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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 2: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 3: Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 4: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Topic 5: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 6: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q110-Q115):

NEW QUESTION # 110
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
B. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
C. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
D. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

Answer: C

NEW QUESTION # 111
It is possible to assign certain Prospect to selected Scoring Category

A. False
B. True

Answer: A

NEW QUESTION # 112
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

Answer: C

NEW QUESTION # 113
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "true" for opted out and set to "false" for do not email.
B. The prospects are opted out of the list used on the operational list email send.
C. The prospects were set to "false" for opted out and set to "true" for do not email.
D. The prospects were on a suppression list used on the operational list email send.

Answer: C

NEW QUESTION # 114
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
B. Cookies will always expire after 10 years
C. The code is generated from a Salesforce campaign
D. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

Answer: A,D

NEW QUESTION # 115
......

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