MCE-Con-201 Testking - MCE-Con-201 Prüfungsfragen

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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Marketing Cloud Core Concepts- Customer engagement fundamentals
  • 1. Data model concepts (Contacts, Subscribers, Leads)
    • 2. Marketing Cloud architecture overview
      Tracking, Reporting, and Optimization- Optimization practices
      • 1. A/B testing concepts
        • 2. Deliverability best practices
          - Analytics and reporting
          • 1. Campaign performance analysis
            • 2. Email tracking metrics
              Email Marketing and Content Creation- Personalization and dynamic content
              • 1. AMPscript basics
                • 2. Dynamic content rules
                  - Email Studio capabilities
                  • 1. Email design and content building
                    • 2. Content Builder assets and management
                      Automation and Journey Orchestration- Automation Studio
                      • 1. Automation workflows
                        • 2. Data extension automation processes
                          - Journey Builder
                          • 1. Decision splits and engagement steps
                            • 2. Journey configuration and entry sources
                              Data Management and Integration- Integration concepts
                              • 1. API integrations
                                • 2. Salesforce CRM integration
                                  - Data Extensions and Contact Builder
                                  • 1. Data modeling and relationships
                                    • 2. Import and extract activities

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                                      Salesforce Certified Marketing Cloud Engagement Consultant MCE-Con-201 Prüfungsfragen mit Lösungen (Q16-Q21):

                                      16. Frage
                                      "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
                                      What is the best way to allow sales to accomplish this?

                                      Antwort: A


                                      17. Frage
                                      LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
                                      What should be done to ensure each landing page URL looks like it is a part of the unique product website?

                                      Antwort: C


                                      18. Frage
                                      Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
                                      What could be configured to meet this request?

                                      Antwort: C

                                      Begründung:
                                      The Contact Data View is the authoritative system data view that reflects the full Contact model in Marketing Cloud, including all contacts synchronized from connected Salesforce orgs and those created natively. A scheduled Automation Studio sequence - SQL Query Activity against the Contact Data View, followed by a Data Extract Activity configured to email the resulting file or a notification - satisfies a recurring, hands-off weekly report to the CMO. Option C is close in mechanics but targets the Subscriber Data View, which reflects the legacy All Subscribers list rather than the full Contact model; in a Contact Model-enabled account, this undercounts or misrepresents the true contact base. Option A references a ' Contact Extract Activity, ' which is not a standard Automation Studio activity name - Data Extract Activity is the correct term, and it operates on Data Extensions, not directly on a live count without a preceding query. Option B ' s ' Contacts Counts Standard Report ' is not an out-of-the-box Marketing Cloud report. Consultants should default to querying the correct data view for the object being counted, then automating the export/notification with Automation Studio rather than relying on manufactured report names. Reference: Marketing Cloud Data Views, Automation Studio Query and Extract Activities.


                                      19. Frage
                                      Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)

                                      Antwort: A,D

                                      Begründung:
                                      Salesforce enforces a 24-hour rolling limit on standard API calls.
                                      SOAP API calls (such as updating objects) count toward this limit.
                                      The AMPscript function CreateSalesforceObject() internally performs a Salesforce API call and is also counted toward the Salesforce daily API limits.
                                      Login Calls and Bulk API operations have separate limit tracking and do not typically count against the standard 24-hour API limit.


                                      20. Frage
                                      LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
                                      Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
                                      Once their activity increases, they should be removed from the list. What should be their strategy?

                                      Antwort: C


                                      21. Frage
                                      ......

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