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| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
商品を購入するとき、信頼できる会社を選ぶことができます。我々CertJukenはSalesforceのMC-202試験の最高の通過率を保証してSalesforceのMC-202ソフトの無料のデモと一年間の無料更新を承諾します。あなたに安心させるために、我々はあなたがSalesforceのMC-202試験に失敗したら全額で返金するのを保証します。CertJukenはあなたのSalesforceのMC-202試験を準備する間あなたの最もよい友達です。
質問 # 102
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
正解：A
解説：
Einstein Content Selection uses AI to automatically select and deliver the most relevant content to each subscriber, increasing engagementand click rates. For Northern Trail Outfitters, this feature can help personalize holiday promotional emails based on individual subscriber engagement. More information can be found in theEinstein Content Selection documentation.
質問 # 103
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
正解：A
解説：
To ensure that each emailis fully sent before the next begins, each Send Email activity should be added to different steps in the automation. This sequential approach ensures that the next email activity will not start until the previous one has completed. This method is supportedby Salesforce Marketing Cloud's documentation on building automations in Automation Studio, where the best practices for structuring sequential email sends are described.
質問 # 104
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
正解：B
解説：
Einstein Messaging Insights is a tool within Salesforce Marketing Cloud that leverages artificial intelligence to provide real-timeinsights and alerts about the performance of your email sends. It identifies anomalies and provides recommendations on how to improve engagement and deliverability. This tool helps marketers by automatically detecting any issues with email sends and offering actionable advice to rectify them. It is specifically designed to enhance the effectiveness of your email marketing campaigns through intelligent data analysis.
References:
Salesforce Marketing Cloud Documentation:Einstein Messaging Insights
質問 # 105
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
正解：A
解説：
Reference:Salesforce Documentation - Path Optimizer
質問 # 106
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified for sending?
正解：B
解説：
The "From Address Management" section in Salesforce Marketing Cloud allows marketers to see a listof all email addresses and domains that are verified for sending. This feature helps ensure that only authorized email addresses are used for sending emails, maintaining the credibility and deliverability of the emails sent through Marketing Cloud.
ce:
Salesforce Marketing Cloud Documentation: From Address Management
質問 # 107
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