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| Section | Weight | Objectives |
|---|---|---|
| Configuring, Executing, and Managing | 50% | - Utilize Automated Personalization (AP) and Recommendations appropriately - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Create and manage experiences using both composers |
| Planning and Strategy | 26% | - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Describe KPI-based primary and secondary success metrics - Construct test hypotheses based on a given scenario - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Identify hypothesis elements - Identify opportunities for testing based on business KPIs and data analysis - Given a scenario, assess audience requirements - Describe how variables impact an activity |
| Troubleshooting and Optimization | 8% | - Implement best practices for ongoing optimization - Optimize activity performance based on results - Identify and resolve common implementation issues |
| Analyzing and Reporting | 16% | - Make data-driven recommendations based on analysis - Draw insights from data - Interpret activity reporting results |
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NEW QUESTION # 137
A client wants to launch a landing page test targeting users in North America with an interest in outdoor activities.
Which audience requirements would ensure proper targeting?
Answer: B
NEW QUESTION # 138
A retail business aims to increase the average order value (AOV) by recommending complementary products.
What would be the most suitable primary KPI and a secondary KPI for this activity?
Answer: B
NEW QUESTION # 139
What is the limit of profile parameters per mbox call?
Answer: D
NEW QUESTION # 140
Which KPI is most appropriate to measure the success of an e-commerce optimization activity aimed at reducing cart abandonment?
Answer: C
NEW QUESTION # 141
When identifying opportunities for optimization, which factors should be prioritized? (Select two.)
Answer: A,D
NEW QUESTION # 142
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