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Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure data policies
  • 1. Configure data policies for compliance requirements
  • 2. Configure data retention and lifecycle policies
  • 3. Implement data masking and anonymization
- Configure customer profile configuration
  • 1. Configure customer identifier and primary key settings
  • 2. Configure consent and preference settings
  • 3. Configure unified customer profile schema
Topic 2: Create and Configure Segments and Measures25-30%- Create and configure customer segments
  • 1. Create segments based on customer activities and attributes
  • 2. Create segment definitions using conditions and combinations
  • 3. Configure dynamic and static segments
- Create and configure measures
  • 1. Create computed attributes and measures
  • 2. Configure metric hierarchies
  • 3. Create measures using calculations and aggregations
Topic 3: Configure Data Ingestion20-25%- Manage data transformations
  • 1. Configure data mapping and field transformations
  • 2. Configure data enrichment processes
  • 3. Validate and monitor data quality during ingestion
- Configure data sources and connectors
  • 1. Configure custom data sources
  • 2. Configure data import schedules and mappings
  • 3. Configure Microsoft connectors for data ingestion
Topic 4: Configure Insights and Customer Card10-15%- Configure customer insights card
  • 1. Configure real-time and batch insights
  • 2. Configure card visibility and permissions
  • 3. Configure card components and layout
- Configure subscriptions and alerts
  • 1. Configure automated subscriptions
  • 2. Configure notification preferences
  • 3. Configure threshold-based alerts
Topic 5: Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Configure identity matching rules and thresholds
  • 2. Configure deduplication and merging rules
  • 3. Manage identity relationships and graphs
- Manage unified profiles
  • 1. Review and resolve identity conflicts
  • 2. Validate unified customer profiles
  • 3. Configure confidence scoring for merged profiles

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Microsoft Dynamics 365 Customer Experience Analyst Sample Questions (Q10-Q15):

NEW QUESTION # 10
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution. Determine whether the solution meets the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You configure forecasts for a clothing manufacturer.
A salesperson updates an opportunity and wants to refresh the forecast
You need to show the salesperson how to refresh the forecast.
Solution: Update the roll-up recurrence frequency.
Does this meet the goal?

Answer: A

Explanation:
https://learn.microsoft.com/en-us/dynamics365/sales/keep-forecast-data-up-to-date
https://learn.microsoft.com/en-us/dynamics365/sales/forecast-recalculation-methods


NEW QUESTION # 11
Drag and Drop Question
A company has implemented Dynamics 365 Sales Enterprise. The salespeople often travel to meet customers and require mobile-friendly solutions to various scenarios.
You need to provide a solution for the traveling salespeople.
Which apps should you recommend in each scenario? To answer, move the appropriate apps to the correct scenarios. You may use each app once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.

Answer:

Explanation:

Explanation:
Receive push notifications about newly assigned leads:
App: Dynamics 365 Sales mobile app
The mobile app is designed to provide real-time notifications and push alerts to salespeople while they are on the go.
View Outlook meetings and appointments:
App: Dynamics 365 for phones and tablets app
This app allows salespeople to view, manage, and synchronize their Dynamics 365 data, including meetings and appointments integrated with Outlook.
Generate SSRS quotes:
App: Dynamics 365 Sales on the web
SSRS quotes are typically generated using more robust tools available in the full web version of Dynamics 365 Sales, which provides access to advanced reporting features.


NEW QUESTION # 12
The remote sales workforce of your organization has been using the integrated Teams chat to collaborate internally. To save time, you indicate to the sales leader that suggested contacts can be displayed when a seller starts a new connected chat.
The sales leader asked you to configure the ability to use suggested contacts.
Which three users can you use as a rule for suggesting contacts? Each correct answer presents a complete solution. Choose three.
NOTE: Each correct selection is worth one point.

Answer: C,D,F

Explanation:
* Manager on System User Record:
* Suggested contacts in Teams can include users directly linked to the individual starting the chat.
The manager assigned on the user's system record can be a suggested contact, as this is a common relationship that suggests frequent communication.
* Record Owner of the Initiating Record:
* The owner of the record being discussed or acted upon is also likely to be a suggested contact.
This is because the owner has primary responsibility for the record and would commonly need to be consulted or informed about actions related to it.
* Created By of the Initiating Record:
* If the user is the Created By for a record, they are associated with its initial setup or creation. As a result, they may be suggested when actions on that record are taken since they are familiar with its origins.
Reference: Microsoft Documentation - Configure Suggested Contacts for Dynamics 365 and Teams These selections align with the rules typically used for suggesting contacts in integrated Teams chats, ensuring relevant parties are automatically suggested based on record associations and user relationships.


NEW QUESTION # 13
A marketing user wants to target two groups of customers:
1. All customers that live in Paris.
2. All customers that have made more than ten online purchases.
You decide to meet this requirement by making quick segments.
Which two options should you use as the base in the quick segments? Each correct answer presents part of the solution. (Choose two.) NOTE: Each correct selection is worth one point.

Answer: B,C

Explanation:
* All customers that live in Paris.
Customer profile data has address information.
* All customers that have made more than ten online purchases.
Incorrect:
Not Data tables [Not available for Quick Segments]
Not Enrichments [Not available for Quick Segments]
Note:
Quick segments let you build simple segments with a single operator quickly for faster insights.
Quick segments are only supported in environments for individual customers.
Create a new segment with quick segments
1. Go to Insights > Segments.
2. Select New > Create from.
Select the Profiles option to build a segment that is based on the unified customer table.
Select the Measures option to build a segment around measures you have previously created.
Select the Insights option to build a segment around one of the output tables you generated using either the Predictions or Custom Models capabilities.
3. In the New quick segment dialog box, select an attribute from the Field dropdown.
Etc.


NEW QUESTION # 14
You are implementing Dynamics 365 Sales at a new organization. All users will be using the Sales Hub app.
You need to assign the appropriate out-of-the-box security roles.
Using the principle of least access, which roles should you assign? To answer, move the appropriate roles to the correct users. Each role may be used once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:


NEW QUESTION # 15
......

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