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| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - Data flows in and out of the system - Salesforce Connector - Event API - ETL feed system |
| Solution Overview | 16% | - Business value of real-time interaction management - Product terminology - Core components of standard implementation - Typical use cases - Definition of Marketing Cloud Personalization |
| Sitemap | 18% | - Web SDK implementation - Content zones - Unified customer profile - Catalog and page mapping - Overview and best practices |
| Einstein Capabilities | 10% | - Einstein recipes - Recipe ingredients |
| Setup & Administration | 6% | - Identity system configuration - User attributes management - Initial setup process |
| Segmentation | 18% | - Filters and goals - Segment overview - Reporting and analytics - Segment rules - Journey Builder segment listener - Segment export |
| Activation | 18% | - Personalization campaigns - Delivery channels - Campaign testing and optimization - Content creation and management |
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NEW QUESTION # 89
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
Answer: C
Explanation:
To include the visitor'saffinity scorein a Recipe, a marketer would:
* Use aBoosterto prioritize recommendations that align with the visitor's affinities or preferences.
* Boosters allow fine-tuning of recommendations to make them more relevant.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration
NEW QUESTION # 90
Where can a developer access pre-built Global Templates?
Answer: A
Explanation:
Developers can access pre-built Global Templates through the Salesforce Interactions SDK Launcher Chrome extension. This extension provides a convenient interface for managing various aspects of Marketing Cloud Personalization development, including accessing and cloning Global Templates.
Here ' s how to access them:
Open the Salesforce Interactions SDK Launcher Chrome extension.
Click the " View List " section of the template button. This will open a tab displaying available templates.
Click the " Global Templates " tab. This tab contains a list of all available Global Templates.
To clone a template, click the " Clone Global Template " button associated with the desired template.
Why not the other options:
B). From the Templates list when building a campaign: While you can select templates when building a campaign, this list typically includes custom templates and may not showcase all available Global Templates.
C). From code examples in developer docs: Developer documentation may provide code snippets or examples, but it doesn ' t offer a direct way to access and clone the complete Global Templates.
D). Templates menu under the web Campaign menu in the UI: This menu usually focuses on managing custom templates created within your account, not the pre-built Global Templates.
Salesforce Marketing Cloud References:
Get Started with Global Web Templates: This documentation provides a comprehensive overview of Global Templates, their purpose, and how to access them through the Salesforce Interactions SDK Launcher. Link to document Salesforce Interactions SDK Launcher: This page provides information about the Chrome extension and its functionalities, including accessing Global Templates. Link to document [invalid URL removed] By accessing and cloning Global Templates, developers can leverage pre-built structures and functionalities, saving time and effort in creating personalized web experiences.
NEW QUESTION # 91
What is a rule criteria that you can use in the segment creation process?
Answer: D
NEW QUESTION # 92
What two features of interaction studio can be used in an open-time email campaign?
Answer: A,B
NEW QUESTION # 93
Event API requests are made using what two content types (select 2)?
Answer: C,D
NEW QUESTION # 94
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